What’s included in a full logo suite (and why your business needs one)

by | | Branding

If you’re interested in establishing a lasting brand presence, it’s essential to understand that a simple logo won’t be enough. A comprehensive logo suite is crucial for maintaining visual consistency across all of your brand’s touchpoints—from your website and...

How to Create Branding Moodboard to Guide Your Graphic Designer

by | | Branding, Uncategorized

Struggling with your brand style? It’s common to have a general idea but feel overwhelmed with where to start, or to end up with something that feels disjointed. That’s where moodboards come in. As a graphic designer, I can use moodboards you provide to define and...

Why Your Business Needs More Than a Canva Logo to Succeed

by | | Branding

In today’s digital world, many small businesses turn to affordable design tools like Canva for branding. However, as an experienced Graphic Designer, I strongly advise against using Canva for your business logo. While quick and easy, Canva’s templates fall short in...

How to Create Brand Messaging

by | | Branding

Effective brand messaging is key to standing out from the competition and capturing your ideal client’s attention. A clear message that demonstrates how you meet their needs will help your audience see the value in what you offer and get them excited to work...

Common Mistakes Small Businesses Make When Choosing a Logo (And How to Avoid Them)

by | | Branding

Designing a logo for your small business is a very important step in creating a lasting brand identity. Yet, many businesses make avoidable mistakes that hinder their logo’s effectiveness.  Here are five common pitfalls—and how you can avoid them to ensure your brand...

How to Define Your Brand’s Personality

by | | Branding

To build a successful brand, small business owners must understand what makes their brand unique. This foundation shapes all design decisions, from logos to packaging, and influences how customers perceive your brand. A strong, distinct brand personality helps create...