Project Overview:

Starbright Kid’s Dental is a pediatric dental clinic with a mission to create a fun, welcoming, and stress-free environment for children. The goal of this conceptual project was to design a brand identity that would immediately resonate with both kids and their parents. The key to the design was ensuring that every element not only conveyed professionalism but also warmth and playfulness—turning what might traditionally be a daunting experience into something exciting and friendly for kids.

Logo Design:

The logo centers around a tooth mascot with a smiling face, creating an instantly recognizable and friendly figure that kids can easily identify. The tooth mascot is paired with a starry path, which leads the way to the tooth. The star path acts as both a literal and metaphorical journey—symbolizing the path to dental health in a fun, imaginative way. It invites children to envision their visit to the dentist as a positive experience full of adventure and care.

Secondary and Submarks:

To ensure versatility and consistency across various applications, secondary logos and submarks were created. These smaller logos can be used across different collateral, from appointment cards to merchandise like toothbrushes and stickers, ensuring the brand feels cohesive no matter where it appears.